Give a 10-person studio the automation of a 100-person firm.
Scale unifies your Instagram, WhatsApp, and portfolio channels into an automated lead machine. Never lose high-budget architectural commissions to delayed DM replies.
Client Inquiry Ingested
Captures project brief & contact details via Meta Cloud Webhook
AI Budget & Scope Analysis
Identifies $150k budget & Commercial typology; score: 2/2
Assigned to Practice Partner
Routes lead to Commercial Practice Lead in PostgreSQL
Instant Outbound Follow-up
Sends bespoke consultation invitation back to client in < 5 seconds
Engineered for deep workflow automation
Each capability runs reliably in the background or connects seamlessly into visual workflows across your existing tools.
Omnichannel lead capture
Automatically consolidate inbound inquiries across Instagram DMs, WhatsApp conversations, Meta Lead Ads, and portfolio inquiry forms into one unified studio pipeline.
Event Detection
Triggered instantly on app events
Rules & Filtering
Evaluates branch rules and team schedules
Task Assignment
Routes tickets and notifies assignees
Team Notification
Dispatches summary updates to channels
AI budget & scope qualification
Azure OpenAI analyzes inbound client messages instantly, parsing estimated budgets, square footage, timelines, and project typologies.
Skill-based partner routing
Automatically match qualified leads to the appropriate specialist — Commercial, High-End Residential, or Turnkey Renovation.
Sub-second WhatsApp auto-replies
Acknowledge client briefs in under 5 seconds with bespoke studio intro packets and calendar booking links before competitors even view the DM.
Automated follow-up engine
Background cron workers detect warm prospects who stalled after initial contact and re-engage them automatically with conversational check-ins.
Realtime studio CRM & chat inbox
Live Postgres Realtime streams incoming inquiries and allows principals to take over WhatsApp threads directly from the browser.
Workflows that connect your entire stack
Connect everyday tools and let Nova handle the handoffs in the background.
Capture inbound WhatsApp brief, score budget with AI, route to partner, and reply instantly.
WhatsApp Message Received
Prospective client inquires about a 5,000 sqft commercial office with $150k budget
Azure OpenAI Scoring
Extracts budget ($150,000) and typology (Commercial). Score: 2/2 Qualified
Assign Specialist Partner
Assigned lead to Commercial Practice Lead in PostgreSQL
Instant Outbound Reply
Sends consultation booking invitation and project portfolio link to client's phone
From connected tools to a running workflow
Four simple steps to automate your daily operations without maintaining custom scripts.
Connect your stack
Authenticate your everyday tools with 1-click OAuth. Zero custom webhook scripts or API key maintenance.
Supported apps
Define your triggers
Start automations automatically from webhooks, schedules, form submissions, or real-time app events.
Trigger types
Automate multi-step logic
Filter incoming data, branch workflows by priority or team, and route human approvals directly inside Slack.
Workflow capabilities
Run and monitor
NOVA executes steps reliably in the background with automated retries, error alerting, and complete audit logs.
Reliability & safety
< 5s
instant response time on WhatsApp
3.4x
higher consultation booking rate
100%
leads scored & qualified automatically
$240k+
average pipeline protected per month
Built around how your team already works
NOVA adapts to the specific workflows of each team, integrating directly with the tools you rely on every day.
High-ticket office, hospitality, and retail developments qualified on day one.
Screen corporate briefs, verify square footage and tenant improvement budgets, and route large RFP inquiries straight to senior commercial partners.
Teams notice the difference in the first week
“We used to lose 40% of our Instagram inquiries because our team was on job sites all day. Scale qualifies project scopes and schedules site visits before we even get back to the office.”
Elena Rostova
Principal Architect • Studio Rostova
Transparent, predictable pricing
Start free, scale as your team's automation demands grow. Transparent plans with zero surprise overages or hidden charges.
Boutique Studio
For solo architects and boutique practices automating their first client intake pipelines.
What's included
- Up to 3 studio team members
- Real-time WhatsApp Webhook integration
- Azure OpenAI budget & scope qualification
- Automated instant WhatsApp replies
- 48-hour stale lead re-engagement cron
- Real-time Supabase studio dashboard
Growth Practice
For established 5-20 person architecture and interior design studios handling active project streams.
What's included
- Unlimited studio team members
- Multi-channel Meta Ads & WhatsApp intake
- Skill-based partner routing (Commercial & Residential)
- Interactive studio WhatsApp chat console
- Customizable qualification scoring logic
- Automated follow-up drip schedules
- Live conversion analytics & funnel tracking
Regional Firm
For multi-office practices requiring multi-branch routing, custom CRM sync, and dedicated infrastructure.
What's included
- Multi-office branch routing by territory
- Dedicated Meta WABA business numbers
- Custom ERP & accounting integrations
- Dedicated workflow implementation lead
- Custom AI model fine-tuning for architectural RFPs
- Enterprise SLA & custom data security
Frequently asked questions
Everything you need to know about integrations, security protocols, reliability, and team onboarding.
Scale connects directly to Meta's official Cloud API via secure webhooks. When a client clicks an Instagram ad, sends a DM, or messages your studio's WhatsApp number, the event is ingested in sub-second time without third-party middleware.
Using Azure OpenAI, our system parses natural conversational briefs to identify key commercial signals: estimated budget ($50k - $500k+), project typology (Commercial, Residential, Renovation), square footage, and project timeline. Leads scoring >= 2 points are automatically marked 'Qualified'.
When a lead is scored as 'Qualified', Scale inspects the lead's typology and routes it to the matching partner (e.g. Commercial briefs to Commercial Lead, Residential villas to Residential Lead). If no direct match exists, it distributes leads via round-robin.
Yes! The Studio Dashboard features an interactive live WhatsApp Console. Principals and project leads can view the full conversational history and send manual replies directly to the client's phone.
The built-in automated follow-up engine scans for leads that have been contacted but haven't replied within your target window (e.g. 48 hours), sending a courteous follow-up message to revive the conversation.
No! Meta provides a developer test number that allows you to send and receive real, live two-way WhatsApp messages immediately during hackathons, testing, and client demos with zero fees or paperwork.
Still have questions?
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